VERALLIA inaugurates the Creativ’Lab, part of its SELECTIVE LINE premium series
With a new logo, new image and new range, Selective Line reaffirms its position in the premium market and is now structured around three axes:
The COLLECTION, a catalog of stock bottles
CREATIV’LAB, a creation center inaugurated today at Pont-Sainte-Maxence (France), which joins the network of 12 other existing Verallia design offices around the world*.
TAILOR-MADE, a service for working alongside its customers
- The COLLECTION includes a series of stock bottles available in stock or for order, depending on the model. Infinitely customizable, the COLLECTION has been designed for the Wine, Spirits and Non-Alcoholic Beverage markets. Using the Extra Flint quality, the COLLECTION is also available in a variety of feeder colors, including Extra Black glass.
- CREATIV’LAB is a state-of-the-art creation and innovation center that brings together experts in glassmaking and premium decoration techniques to design new glass packaging and decoration projects. Equipped with the most efficient communication tools, the center provides a space for collaborative work in real time that optimizes the design-to-production time. CREATIV’LAB is based at the site of Verallia’s integrated partner, Saga Décor, in Pont Sainte Maxence (France), just 30 minutes from Charles de Gaulle Airport, making it even easier to develop close working relationships with our international customers.
- TAILOR-MADE is a service dedicated to accelerating product development with project managers who work alongside our customers throughout the design process. The “tailor-made” teams are empowered to coordinate the various areas of expertise involved in creating new products, thereby significantly reducing the time needed to finalize and validate designs.
Selective Line’s strength lies in its global presence and the complementary nature of its products and services. The brand capitalizes on Verallia’s manufacturing expertise, while bringing together experts from all areas of glassmaking and innovation techniques for our premium customers. Selective Line’s creations come in a variety of shapes and sizes, from the simplest to the most complex. By making innovation the primary focus of its strategy, the brand’s goal is to anticipate the market’s expectations and become an essential partner for the premium segment.
*The work of these 12 offices results in the transformation of innovative ideas into glass packages that can be manufactured and sold:
in France in Albi and Chalon-sur-Saône; Germany in Bad Wurzach; Russia in Kamyshin; Spain in Madrid; Portugal in Figueira da Foz; Ukraine in Zorya; United States in Muncie, Indiana; Brazil in São Paulo; Argentina in Mendoza; and Italy in Gazzo Veronese and Dego, which was inaugurated in November 2011.