Recognition for the Paulaner Zwickl bottle

The new Paulaner Zwickl with its unique beer bottle designed at Verallia Deutschland’s product development center in Bad Wurzach, Germany, has won the Red Dot Award Communication Design 2017, standing out among 8,000 competing projects.

Verallia developed this exclusive product together with Paulaner. The 40cl format and silkscreened logo give the bottle an innovative appearance without taking anything away from its authenticity. The bottle crate’s “retro-relooking” was also commended by the jury.

This minimalist packaging, original 40cl volume and sleek design, enhances the value of the contents. Paulaner Zwickl beer stands for high quality and reflects Paulaner’s long brewing tradition.

Verallia employs around 1,500 people in Germany in 4 plants and 1 glass recycling facility. To find out more, click on Verallia Deutschland’s website:

Check out this bottle and many other Verallia design originals in the 2017 edition of the Yearbook.