Decoding Spanish wine packaging trends
Discover these trends in a video presented by three Spanish Verallia colleagues - Elena Andía, Marketing and Communication Director, Ángel Hierro, Sales Director and David Rueda, Product Designer.
Models, colors, customizations thanks to special push-ups and engravings, finishes or even labels: all are illustrated by Verallia customer products.
To the traditional consumer profile can be added new enthusiasts, excited about the idea of tasting these products in innovatively designed bottles. These consumers have an unquenchable thirst for knowledge and are keen on living an experience. Each bottle has to decipher the history of the wine it contains.
Spanish wines export very well all around the world. In 2017, exports increased 8,9% and exceeded €3,186m according to the Spanish Wine Market Observatory*.
Working out of its six glass making plants spread across the entire country (Azuqueca, Burgos, Montblanc, Zaragoza, Seville and Telde), Verallia Spain is a major stakeholder on its domestic market. Its Zaragoza plant is highly specialized in producing beer bottles, while the Azuqueca plant produces food jars. The Spanish plants also manufacture bottles for the still and sparkling wine markets, as well as spirits and non-alcoholic beverages.